In the fast-paced world of startups, success isn’t just about having a groundbreaking idea—it’s about finding the right market, building the right product, and selling it effectively. At Nobody Studios, we’re committed to launching 100 companies in the next five years, and to achieve this, we rely on a proven process of market identification, product development, and strategic sales execution.
Finding the Right Market—or Creating One
One of the biggest challenges for founders is identifying a market with high potential. Some entrepreneurs spend years searching for the perfect niche, while others take a more radical approach—creating a new market entirely. Mark McNally, Chief Nobody at Nobody Studios, believes in going back to the basics:
“Is there a market? Can we build a product that solves that market’s problem? And do we know how to sell it?”
Sometimes, the best opportunities aren’t about entering an existing market but about redefining one. Take Ovations, for example—a platform designed to democratize access to expert speakers. Traditionally, booking a speaker was a cumbersome, expensive process reserved for large corporate events. But Nobody Studios saw an opportunity to create a new market by making talent more accessible to small businesses, startups, and community organizations.
By shifting the way people think about booking experts, we didn’t just find a market—we built one from scratch.
Building the Right Product: Simplify and Iterate
Once a market opportunity is identified, the next step is developing a product that stands out. Many founders make the mistake of striving for perfection before launching, but as Nobody Studios’ strategic advisor Andy Walsh puts it:
“Getting something perfect never exists. You need to get down on paper: what’s our MVP? What’s relevant to the audience? And how do we get it live as quickly as possible?”
The key is to simplify and test. Rather than spending months or years refining a product in isolation, we launch early, gather feedback, and iterate based on real user insights. Evalify, one of Nobody Studios’ companies, is a great example. Evalify helps investors and startups assess patent risk in minutes—analyzing over 200 million patents using AI. The alternative? Hiring an IP lawyer, which could take weeks and cost tens of thousands of dollars.
By focusing on solving a real pain point efficiently, Evalify quickly validated its product in the market, gaining traction with investors and founders alike.
Executing Sales: Community and Connection Over Cold Outreach
At the heart of every successful business is the ability to sell—without sales, even the best products will fail. Nobody Studios emphasizes the importance of understanding customers deeply and engaging them authentically. As Andy Walsh explains:
“A traditional sales funnel has evolved. You can’t just flood inboxes with cold emails. You need to find and mobilize a passionate community around your product.”
For Evalify, this meant tapping into Nobody Studios’ global network of over 1,000 investors, founders, and startup enthusiasts. Rather than pushing a product onto the market, we focused on education—demonstrating Evalify’s value through content, use cases, and direct engagement with potential customers.
Final Thoughts: The Future of Startup Building
Nobody Studios isn’t just building companies—we’re building a new model for how startups are launched and scaled. By focusing on the fundamentals—market, product, and sales—we’re proving that great companies don’t happen by accident; they happen by design.
As the startup landscape continues to evolve, founders and investors alike must be adaptable. Whether it’s identifying new market opportunities, simplifying product development, or rethinking sales strategies, the key to long-term success lies in execution.
Are you ready to be part of the future of startup building? Join us at Nobody Studios and help shape what’s next.
