The Need for Speed: Building Startups at Nobody Studios

The Need for Speed: Building Startups at Nobody Studios
June 21, 2023 Barry O'Reilly

At Nobody Studios, speed is our mantra for building successful startups.

In today’s fast-paced world, agility and rapid execution are essential for staying ahead of the competition and seizing the right opportunities at the right time.

While many companies struggle to embrace speed… we have a need for it.

In this blog post, we will explore the various dimensions of speed that drive our venture studio, and how it empowers us with greater urgency and contributes to our mission of launching 100 companies over the next 5 years.


Our Speed of Company Creation

Nobody Studios is a crowd-infused, high-velocity company creation machine at the forefront of innovation and impact. We build companies faster to shape a better future. 

Speed is built into our stated goal of 100 new companies in 5 years to stretch us, inspire us and accelerate our rate of innovation. 

To bring our bold vision to life, our studio operates in a way no one’s had the guts to try before. We solve problems creatively, accept risk, and experiment incessantly to drive progress. 

Our culture is built around testing, learning, and continually evolving in connection with the crowd. This is our engine for creating impactful companies with unprecedented speed and efficiency.

Since the completion of our crowdfunding campaign, this urgency has gone up a couple more notches. 

When we talk about ideas, our first questions are how can we get an example product live immediately, a working version in customers’ hands to gather feedback as quickly as possible on the ideas’ effectiveness.

The current AI-explosion has only helped us ship products sooner, faster and quicker by leveraging tools to test our assumptions at lightning speed in real markets. 

Over the last 8 weeks from Cat-GPT, to parent conversational tools, patient coaching chatbots to better prepare people for their doctor’s visits and more, we’ve built and launched ideas at greater frequency and faster feedback at the speed we feel is needed to make the bold breakthroughs we seeking from the products we’re creating. 


The Speed of Technology Innovation

Technology is evolving at an unprecedented pace, and it is crucial for our Studio and startups to harness the potential. 

At Nobody Studios, we recognize the importance of staying up-to-date with the latest advancements. Figuring out how to leverage new technologies is what gives us an advantage over the pack. So how do we do it?

For Nobodies, one tactic is as simple as picking one new tool a week and applying it to our daily work. For example, in our Marketing Content and Social media team, we try one new AI-tool each week to see how it can accelerate our content creation production, efficiency and reach. 

In the last month, we’ve used Otter.AI to capture meeting notes, transcriptions and summaries. Opus Clip to repurpose long videos into shorts in one click. And CognosysAI to do real-time competitor research and business plan generation. 

The tools increase our speed of work, productivity and growth. And every week our toolset and team get smarter by trying one more tool for each individually in the team.

By leveraging emerging technologies, we empower our startups to disrupt traditional markets and deliver innovative solutions. Speed is not just a competitive advantage; it’s a survival strategy in the face of rapidly changing technological landscapes.


Seizing Opportunities at Market Speed

Opportunities in the market appear and disappear in the blink of an eye. To be successful, we must be quick to spot and seize these opportunities. 

Nobody Studios fosters a culture of agility, encouraging our teams to have their finger on the pulse of the market. When we see an emerging market, opportunity or idea we need speed to capitalize on it. 

When ChatGPT launched, instantly one idea was to flip it as a Meme to be a CatGPT. A few hours later a product is launched and customers are onboarding. Capturing that moment, and responding at speed to make a business matter. In April alone 400,000 people signed up to CatCPT because we met the emerging moment. 

By staying informed and maintaining a keen eye for emerging trends, we ensure that our startups are at the forefront of disruption and grab opportunities at market speed.

You will see more of these examples from the Studio, that focus on helping patients with doctor visits, ways to answer tough team questions to help new Nobodies onboard into our ecosystem, and more. 

Speed is key for us to seize opportunities before anyone else, and own the emerging market for the ideas we rapidly turn into highly targeted product launches.  


Micro Companies from $0 to $1,000,000 in 30 Days

In the startup world, speed and focus go hand in hand. 

By identifying a small, targeted customer market and delivering a tightly aligned value proposition, startups can rapidly gain traction and generate revenue—we call these focused plays, micro companies. 

The magic of micro companies is when you get them right, they can go from no one knowing about them to game-changing user experiences in moments. 

At Nobody Studios, we guide our founders in refining their ideas to address specific customer pain points that when solved well will instantly raise user awareness, activation, and acquisition.

We believe with the exponential reach technology now offers and the speed that well-defined micro companies can acquire customers, means these businesses will be able to go from the back of a napkin to revenue-generating companies in days. 

When what you got works, paired with the power of the crowd, micro companies can move at speed, have great user traction and monetize quickly.

This focused approach enables micro companies to iterate quickly, reach product-market fit, and accelerate their growth trajectory. 

Our goal is to help micro companies’ startups go from zero to one million dollars in just 30 days. And we are already seeing it on ChatGPT through sponsorship dollars, affiliate marketing and other revenue streams. 


The Urgency of Business Operations

In the world of startups, speed is not limited to product development alone. It extends to all aspects of business operations. From launching and iterating on ideas to scaling rapidly, speed is a critical factor. 

At Nobody Studios, we foster a sense of urgency and enable our teams to move swiftly. If we have a thirty-minute meeting to ideate new companies or products we want to leave the session with a clear action we’re taking to test our product assumptions and see what will actually work. 

It’s about moving from thinking to doing, talking to testing and creating companies in the market for customers to react to with feedback. 

Waiting for the next meeting to decide isn’t an option. If we’ve got 5 minutes left in a meeting, what is our best answer? Let’s do that, ship it and find out. 

By streamlining processes and empowering decision-making, we create an environment where ideas can be executed rapidly, giving our startups a competitive edge.

Urgency in operation leads to speed in launching, iterating and finding the solution that works best.


Traction as a Signal for Bigger Bets

Our Studio and startups often think big, yet start small, testing the waters with Micro companies ideas. 

However, it is the speed of traction that provides valuable market signals. When a product gains traction, it demonstrates product-market fit and paves the way for bolder moves. 

Nobody Studios values the insights gained from these smaller successes, allowing us to make more confident bets on larger opportunities in the market. 

The market signals provided by our Micro companies give us greater conviction to make bolder bets on the business we want to build out on the back of the small starting point over time. 

Speed, combined with the ability to recognize traction, enables us to invest wisely and maximize our chances of success.

This strategy is fundamental to the success rate of our startups in the Studio. The speed that we can experiment, test, launch and iterate ideas will be a function of our success, and ability to achieve our goal of 100 companies over the next 5 years.



Moving At The Speed of Trust 

We have spoken before about Moving At the Speed of Trust at Nobody Studios—it’s one of our core values. 

Trust always affects two measurable outcomes: speed and cost. 

When trust goes down—in a relationship, on a team, in a company, or with a customer—speed decreases with it. Where trust is low, everything takes longer and costs more.

The opposite is true as well. When trust goes up speed goes up with it and cost comes down. 

Everything happens faster and everything costs less because trust has been established. It’s really that simple, that real, that predictable, and that is why moving at the speed of trust is what matches our appetite to move even faster. 



In the dynamic landscape of venture studios, company building and startup creation, speed is not merely an advantage; it is a necessity. At Nobody Studios, we embrace the need for speed across all dimensions of our Studio. 

By harnessing the rapid pace of technology innovation, seizing market opportunities, focusing on targeted customer markets, and driving urgency in our business operations, we ensure that our startups, Micro companies, and portfolio are positioned for success. 

Speed, agility, and the ability to adapt quickly are the pillars that support our mission to launch 100 companies over the next 5 years. 

Join us on this exhilarating journey as we race toward a future filled with innovation, growth, and success.

Remember, in the world of startups, speed is the currency of survival, and at Nobody Studios, we are the leaders of the pack.



Picture of the author of the blog, Barry O'Reilly


Barry O’Reilly 

Co-Founder + Chief Incubation Officer of Nobody Studios

Barry is an entrepreneur, business advisor and author who has pioneered the intersection of business model innovation, product development, organizational design, and culture transformation.


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